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Win of the Week – 95% Increase in CTR for Brain Games
Take a look at the two ads below. Imagine you’re a middle-aged man or woman who’s interested in sharpening your memory and increasing your brain power. You go to Google and type in “brain games.”...
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Win of the Week – 225% Increase in CTR for Luxury Watches
Take a look at the two ads below. If you were an avid collector of luxury watches, which ad do you think you’d click on? PPC Ad #1 PPC Ad #2 The ads are fairly unique. The URLs are the same, but...
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What’s In the Box?
It’s a phrase largely associated with Apple’s product descriptions, and like most things Apple, there’s some very intelligent design and persuasion principles behind it. What am I talking about?...
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Win of the Week — DON’T Keep Them Guessing!
Think you can guess which one of these ads boosted CTR by 180%? So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by...
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Make It Look Easy
Infomercial emcees and hosts have a golden rule when it comes to demos: Always make it look effortless. In other words, always act out the demonstration to make using the product look effortless and...
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Promise, Large Promise
“Promise, large promise, is the soul of an advertisement.” — Samuel Johnson That quote is really all you need to know about this week’s contest, as the winning ad is the one which follows Samuel...
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A PPC Ad Is Not a Joke – Frontline the Punchline
Sometimes ad writers want to “build up” to key persuasive info in a PPC Ad. They leave the info to the 2nd line of body copy or the end of a line of copy so as to put it closer to the Call-to-Action...
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Where Are Your Seachers in their Shopping Process?
Every now and then, I’ll look at a contest and think, that makes no sense whatsoever — that losing ad should have won! Then I’ll stop to think about it, look through other contests to see if I can...
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A Happy Thanksgiving Tip From The Boosters
When selling an emotional item, it helps to use emotional copy. The boosters have been using this little tip for a while now. But there’s a follow-up portion of it that can supercharge this technique,...
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Win of the Week – 176% Increase in CTR for Insulation Blowers
Take a look at the two ads below. If you were looking to buy an insulation blower, which ad do you think you’d click on? PPC Ad #1 PPC Ad #2 These ads are completely different. Yet one of them...
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Will THEY Think It’s a Benefit?
First, take a look at this recent, winning contest: Now, a couple of things about these two ads: They both have the exact same headlines and URLs Each ad has one and only one promotional...
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The Soul of an Effective PPC Ad
“Promise, large promise, is the soul of an advertisement.” — Samuel Johnson Here’s a PPC ad writing tip from the Boosters you can’t straight to the bank: When in doubt, make the promise bigger and/or...
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The Power of Internal Consistency
When analyzing PPC Ads, it helps to break them down into their component parts: headline, first and second lines of body copy, and URL, being the major structural components, with things like offers,...
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Put Them In The Picture
First, and as usual, pick the winning ad: OK, so this week Ad B won. And here’s why: Copy that engages the searcher’s imagination works better than copy that merely describes the product. And the...
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A Textbook Case
Take a look at these two ads and pick the winner: This one should be easy and obvious, or at least it should be if you’ve been following this column for any length of time, because Ad B makes use of...
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Imperative Verbs — They’re Not Just for CTAs Anymore
Every copywriter knows what a Call-to-Action is. And most even know how to create one: combine an imperative verb with either a benefit or an indicator of urgency. “Gain instant access now!” is a nice...
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Make It Look Easy
Infomercial emcees and hosts have a golden rule when it comes to demos: Always make it look effortless. In other words, always act out the demonstration to make using the product look effortless and...
View ArticleClik here to view.
Promise, Large Promise
“Promise, large promise, is the soul of an advertisement.” — Samuel Johnson That quote is really all you need to know about this week’s contest, as the winning ad is the one which follows Samuel...
View ArticleBoost Announces Integration With Marin Software
With this new partnership, Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technologyThe post Boost Announces Integration With Marin Software...
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